back to 1-to-1 loyalty and marketing communications

personalized mailers

In today’s world of mass marketing, nothing cuts through the clutter like personalization. Let us help you create personalized mailers with fresh, relevant information specific to each recipient. As a pioneer in data management and digital printing, we can also provide mailing services and response-analysis tools, giving you everything you need to build, execute and manage targeted 1-to-1 marketing programs—by direct mail, email or a combination of both.

Go beyond names and addresses with customized printing and mailing programs. Produce high-quality, high-impact personalized mailers using advanced print-on-demand, black and white or full-digital color technology. We’ll be with you every step of the way, coordinating production design, analyzing costs and ROI and making postal recommendations based on our years of hands-on, direct mail experience. Our state-of-the-art finishing capabilities include bindery and lettershop. Our interactive audience messaging and feedback services include Web-site design and development, database integration, online inquiry fulfillment and email blasts. And we deliver everything with lighting speed.

Take 1-to-1 marketing online. A pioneer in email marketing, Bowne will help you apply all forms of personalization—from simple mail-merge of any field in the data mart to the selection of variable, 4-color, HTML content based on individual customer profiles. We support simple and complex permission marketing strategies so you can channel and tailor your marketing message to the interests of individual customers based on their permissions and response profiles. Go beyond simple blasting with our e-mail platforms, which manage hard and soft bounces, record e-mails sent and opened, and provide real-time open and click-through statistics. With Bowne, you’ll always know what works.

email marketing

Creating an e-dialogue with your customers has its rewards and challenges. Are you prepared? If you’ve already integrated email into your marketing plan, you know that gathering the email addresses of your customers and prospects (while essential) is only the beginning. You face strategic, developmental and distribution issues unique to this powerful, yet complex, medium. We’ll help you avoid the pitfalls and realize the promise that email marketing offers.

With Bowne’s technology and subject matter expertise, you can streamline the entire process, from address-gathering to broadcasting. Cut the time it takes to build your database of email addresses. Add, edit and delete names with ease. Make more informed tactical and strategic decisions by uncovering the secrets to an effective campaign: qualified distribution lists, effective use of HTML or plain text messaging, successful monitoring and follow-up tactics. We’ll work with you at every decision point, even integrating your email and print campaigns.

Whether you’re new to email marketing, or ready to move your efforts to a higher level, Bowne has the technology and 1-to-1 marketing experience to help you create a truly rewarding e-dialogue between you and your customers.

integrated mail & email

Reach your customers, wherever they are. Today, that could be offline or online, on paper or strictly electronically. We help you create personalized and targeted integrated direct mail campaigns that multiply the impact of your marketing strategy, help you manage your marketing budget and maximize your ROI.

Delivering the right message, in the right medium, to the right people takes reach. And reach takes expertise. Bowne offers both. Our marketing automation technology allows you to integrate mail and electronic media in pre-planned touches, with multiple touches separated by wait periods defined by you.

Reduce program costs and increase circulation of your promotions by sending email to some customers, while using traditional mail for others. Increase customer response rates, at a lower cost, by following up your initial mailing with an email reminder. Reduce the number of vendors and resources you use by working with Bowne’s single database. With only one repository of "permissions", all of your users will be acting on the same information. Whatever the medium, Bowne gets your message to the customers you want to reach.

marketing automation

You’ve got customer inquiries to answer, new products and services to sell and key customer relationships to nurture. At the same time, waves of new customer data pour in every day, bringing opportunities to connect with your customers on a more personal level. But how do you act on this rich flow of information without overwhelming your team or staffing up? We can help. Bowne has deep experience in automating marketing programs that would otherwise be impossible to handle.

Bowne’s database expertise and systems orientation, supported by a best-in-class marketing automation platform from KANA, simplifies the management and simultaneous execution of sophisticated strategies. Create automated rules to recognize certain events in the data streams that feed your data mart. Automatically send out communications triggered by pre-determined events. Print on-demand or send via email. Once you define the business rules and choose the communications you want to distribute, executions become routine and require no further attention from you. Bowne makes your data work harder, so you don’t have to.

database management

Gathering your customer data is just the tip of the iceberg. Managing that data to support your sales and marketing goals is where the value of database marketing lies.

Bowne will help you custom design and manage a marketing database that integrates data from multiple sources and gives you one consolidated view of your customer base. We’ll give you the complete marketing toolset for campaign planning—from segmentation, counts, selection and version coding to 1-to-1 content coding based on business rules. Your data can be incorporated into our Marketing Automation platform so you can create and execute integrated email and mail campaigns.

Go beyond the basics of database management. It’s a given that our experts have a thorough knowledge of address standardization, merge-purge, key coding and other basic list processing capabilities, as well as CASS certification and postal optimization. But what if your IT infrastructure isn’t equipped to provide the data integration and customer profiling needed to execute 1-to-1 marketing strategies? Simple. Bowne will provide it for you.

creative & agency services

Put your customers first. Let us provide creative and oversight services so you can focus on what really matters. As leaders in direct response and database management, our expert account managers and creative teams have analyzed, fine tuned, problem solved and produced for some of the biggest names in business. There’s no project too complex and no number of unique messages too great for Bowne to master. From document design, to production, to distribution, we deliver on-target, on-time and on-budget—adding value at every step in the process.

We design without limits. We create documents that are not only error-free, but also appealing to your customers. Bowne’s full color and B&W printing capabilities provide the utmost in creative latitude and give your documents a professional sheen that makes a lasting impression of quality.

Bowne does what it takes to move your projects forward, taking complete accountability and providing whatever level of reporting you require. We fully staff our production centers 24/7. We handle everything, from editing to repurposing. We maintain file integrity and deliver your proofs however you want them—as laser printouts, PDFs or HTML. Then we transmit your files directly to your desk—wherever you may be—so they’re ready for the next round of review. Around-the-clock service, so you can put your customers first.

Learn more. Contact us to see how Bowne can help you acquire and expand customer relationships.